Author Archive

Louella Court has moved!

December 4, 2008

We’ve made the move over to a new home on TypePad…. please come visit us!

http://louellacourt.typepad.com

You’ll find a sneak peak into our brand new studio space with lots of great photos, and we have a handful of exciting posts in the works that we will be bringing to you soon.

Please take a moment to update your bookmark or RSS Feed so we can continue to bring you new designs, inspiration, and updates on Two Paperdolls and Louella Press.  Thanks for making the transition with us — we look forward to seeing you there!

Growing and Growing and Growing…

November 18, 2008

No, I’m not talking about our business as we’ve taken over a new office space (even though we do still owe you some photos and details!)…. I’m talking about our good friend, Clark. Remember him? The boss brought him in for a visit to the new digs last week, and although he is still considered a “puppy” at 6.5 months old, he is far from little!

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These were the only shots I was able to capture of Clark with my iPhone, as he was just too quick otherwise!  The active part of him is still, indeed, a puppy, as this was the only moment all day that he took a rest.

I’m not sure that these photos fully express how big he is, but all I can say is that this chair in Vanessa’s office is actually quite spacious, and Clark could only get comfortable by folding his back legs completely under him. Looks like we need to buy him a bigger bed for his next visit!

During his day here, Clark found some treasures in our garbage cans, enjoyed sliding around on our bamboo floors, pulled the boss down the street as she took him for a walk (or is it the other way around?), and knocked Maggie over. All in all, I’d say he had a great day!

Perfectly Minted.

August 18, 2008

If you are a lover of fine papers and custom invitations like us (and you don’t live under a rock), you have most likely been hearing a lot of buzz about Minted recently. We are thrilled and honored that Louella Press is one of the brands being offered by Minted, among such great company as Egg Press, Mr. Boddington’s Studio, and Wiley Valentine, to name a few. Ordering your dream invitations online has never been so easy!

Minted is still growing and getting set up with all of the amazing invitation suites available from its brands, but until then you can call 888.828.MINT to order any Louella invitation your heart desires, including our newest engraved design, Modern Meadow, which is available exclusively through Minted.

The right place at the right time.

August 13, 2008

I am not going to lie: working for Two Paperdolls and Louella Press certainly has its perks when it comes to planning a wedding! I was very fortunate to begin working here almost a year ago while beginning to get into all the nitty gritty details of my September 2008 wedding, and in preparing for our big day I have been able to make use of some of the amazing resources just oozing out of this place. The prime example: our beautiful engraved wedding invitations.

I posted about these on my blog over at Weddingbee, and of course I have to share my masterpiece with those of you strolling through Louella Court as well! Without further ado, our wedding invitation suite that finally came about after months of obsessing, nitpicking, kerning and perfecting:

Close-up of the envelope liner and the invitation. The top teal layer of the invitation is die-cut with the scroll shape, and layered on top of the white layer with our actual wedding info.

The top left corner of the invitation with our wedding date engraved

Engraving is a really amazing printing method. Never seen it? Allow me to tell you more…

Basically, engraving is the only process that allows the ink to sit on top of the paper, creating both crisp ink definition and a raised texture. The back side of the paper is “bruised” from the pressure of the engraving process, giving it a delectable hand-touched feeling (which is illustrated in a photo further down in this post). Thermography is also raised printing, but it creates a shiny effect (which, personally, I am not a fan of), and does not create bruising. The raised effect of thermography is a result of a resin powder that is applied to an offset printed piece, rather than the pressure of the engraving process.

Some people mistake engraving for letterpress, simply because they haven’t seen it before and they are only familiar with the texture that results from letterpress. The main difference here is that with letterpress, the ink is actually pressed into the paper, creating a relief texture. This results in a beautiful piece, but does limit your ability to use dark or colored papers. With the aforementioned pressure used in the engraving process, the ink sits on top of the paper, allowing for some amazing and crisp contrast. The green and white ink on the teal paper would not be so crisp and bold if I had used letterpress. (And don’t get me wrong — I love me some letterpress, but this particular design would not have worked with letterpress.)

I have to thank fellow doll and Louella Court contributor, Maggie, for taking pity on my poor, pathetic camera and letting me borrow her fabulous camera to capture these detailed photos for you (thanks, Maggie!). Below is a bit more invitation eye-candy that resulted from my little glamour shoot and hopefully these photos will help you see what engraving allows you to do.

I used Albemarle Swash for our names; the rest of the type is ITC Souvenir

I love how the envelope liner ties it all together! The vector art pattern was purchased on istockphoto.com and I modified the colors and tiled the seamless pattern in Adobe Illustrator. The envelope liner was flat printed (also referred to as “offset”), because engraving would have been a little ridiculous and the amount of coverage would have made it extremely difficult for our engraver.

I am in love with our reception card

My absolute favorite detail…. I put an asterisk after “dancing” and added this line at the bottom. I think it’s charming, if I do say so myself!

This close-up really illustrates the texture of engraving. See how there is actually some dimension to the word “celebrate” sitting on top of the paper?

And here is what the back of the reception card looks like. I had it duplexed with teal stock to add a little surprise element of color to the back of the card, but what I really want to show you is the bruising that occurred from the engraving process. You can see the indentation of the scroll shape as well as where all of the type is. Isn’t that fabulous?

Our reply set

I couldn’t bear the thought of mismatched stamps after all of the work I put into the invites, so I bit the bullet and ordered custom stamps from Zazzle. I requested expedited service since I had put off getting my stamps — I ordered them at 10 a.m. on a Wednesday morning and received them at 10 a.m. the following day, from California! Not bad for $18.99 extra, and totally worth it to get these in the mail a little quicker.

A detailed look at the response envelope

I flat-printed our directions and accommodations insert. I made it a tri-fold to include every ounce of information our guests could possibly need!

If you ever doubted how committed I am to details, I’m sure there’s no denying it now!

The beautiful calligraphy

The back of our outer envelope, complete with our wedding date

Engraved thank you notes to correspond with our invitations

And matching envelopes, to boot

So, there you have it! I fully realize how completely fortunate I am to work in this place with all of these spectacular resources, and I probably would have had a much more difficult time trying to coordinate all of the engraving details on my own without the help of some generous colleagues. All of the hard work paid off as the invites have been getting rave reviews from our friends and family. And, hopefully this invitation suite will open the doors for some other new and innovative designs here at TPD and LP, as we’re always looking for a challenge!

National Stationery Show 2008 – part 2

July 2, 2008

I promised in part one of my NSS coverage to fill you in on the exciting new designs that we introduced this year… well, better late than never!

This year we challenged ourselves to create new designs that are unmistakably Louella; the kind of designs that people will see and think “what a cool design!” but also immediately think of Louella Press. Each line is individually unique, but our bold designs tie everything together to create a collection that we are extremely proud of.

First up are our Black and White thank you cards (click on any image to view larger):

We love how these four designs connect as a set, but also each stand out with their own individual flair. The plaid may be something more for the preppier type, whereas the damask may appeal to someone with a taste for more vintage-meets-modern items.

We also introduced our Cool Grey birthday cards, each of which has a bold color paired with cool grey:

My personal fave is the clementine and grey, which reminds me of a peacock but with a colorful twist!

Next up are our Bold Tidings holiday ornaments:

We are absolutely enamored with the fun patterns and punchy colors of this set! My favorite is the green and gray flowers…. can you tell that I’m really loving gray these days?

For the person who likes the idea of our ornaments but wants something a little more classic, how about something from our Vintage Sparkle line?

To coordinate with both sets of ornaments, we thought adding some new folded gift tags into the mix would be fun for people who want to coordinate everything during the holiday season:

Finally, to top off a great batch of designs, we added a few new gems to our Occasion Cards:

We’re looking forward to getting our online shop updated soon to offer some of our fun new cards to the general public. Before we know it, we’re going to be designing next year’s collection!

National Stationery Show 2008 – part 1

June 14, 2008

Okay, so we’re a little behind in posting about our recent jaunt to NYC for the National Stationery Show! We’ve been pretty busy here on Louella Court since wedding season is now in full-swing and we have some cool new projects in the works. Two Paperdolls and Louella Press are constantly undergoing changes and improvements, and the excitement going on around here this time of the year certainly keeps us on our toes!

We’ll tell you about some of our exciting new projects soon, but for now, let’s go back a few weeks to the NSS, shall we?

This was the third show for the ladies of Louella Press, but as the newbie around here it was my first time attending the show as a part of Louella (and actually, my first time altogether). Walking into the Javits Center for the first time was certainly overwhelming. It is so massive! When people told me that it takes days to really be able to walk through the show and see every single booth, they weren’t kidding.

Our friends from Evantine Design made our booth design become a reality. Basically, this is what it looked like on day one of set-up:

After a lot of hard work building and setting up, we were pretty excited with the final result (click on any image to see it full-size):

The bright orange carpet may not have been our first choice had it all been up to us 😉

We love how the bar turned out!

Our engraved Invitation wall shows just a handful of the unique color combinations that our clients came up with over the last year. It’s always a thrill to see how the look of one of our designs completely changes when our clients put their own color twist on things.

The press kit ladies all dressed up and ready to go!

After everything was all set up on Saturday afternoon, Vanessa went to SoHo to do some shopping while Maggie, Rachel, Cat and I went to Dos Caminos to celebrate — with free Margaritas!

Maggie & Rach

Cat & Brooke

Stay tuned for part 2 to see what fabulous (we think so!) new products we introduced at the show this year.

When Work and Life Meet

March 28, 2008

When you work in the wedding industry, it is easy to get caught up in all of the amazing possibilities when it comes to your own wedding. I have been no exception while planning my September wedding! I am surrounded by so much amazing design and such beautiful paper all day long that I just couldn’t avoid the temptation and allure when it came to my save the dates.

Designing for a client is so different than designing for yourself; a client will help to guide you throughout the process, telling you what they like, what they don’t like, and what they’re envisioning. When you’re designing for yourself, sometimes it’s hard to figure out where exactly to begin because there is no one guiding you except, well, you!

It took some time, but I finally figured out a design that I was really happy with, and I set to work printing and assembling everything over a period of two weeks. It’s been great to hear positive feedback from our wedding guests since these have gone out in the mail!

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I printed the CDs using my fabulous Print Gocco, and they came out beautifully! I’m not a Gocco master yet, but I think they’re pretty good for only my second time Gocco-ing. Besides, the result is much better than a sticker label 🙂

Next hurdle: invitations!

Louella Press contest at Perfect Bound

March 3, 2008

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The aforementioned Anne from one of our favorite blogs, Perfect Bound, is keeping the Louella love alive by hosting a Louella Press contest!  Anne is giving away either a $25 gift card to be used on any letterpress note cards available in our online store, or 20% off any engraved wedding invitation order placed through us.  The winner can choose which prize they like best!

To enter, check out our site, then head on over to the contest post at Perfect Bound and leave a comment describing which of our custom designs is your absolute fave.  (We know, it’s so hard to choose, but narrow it down the best you can :-).  The winner will be announced next Wednesday, March 12.

Good luck!