Archive for August, 2008

An elegant evening

August 29, 2008

At Louella Press, we love the opportunity to design a custom variation on one of our engraved pieces, and the invitations for this sophisticated affair are a perfect example. This chic couple came to our Chicago retailer, Pulp and Ink, and chose our Urban Flourish invitation. When they decided to add an extra bit of flair, we set to work and came up with the contemporary flower motif pictured below. The bride liked it so much that she incorporated the flower through the programs, place cards and menus that we also designed. To tie everything together, we sent our invitation design to the talented Chicago baker, Takes The Cake, and you’ll see how they used the florals in their stunning cake design. It’s always a treat to see how the pieces come together for a gorgeous evening!

Thanks so much to Artistin Events in Chicago for their beautiful photos of the soiree!

Hearn colage

An elegant evening

For more photos of the invitations, please see the custom work on our website. Photos nine and ten are of this unique peice. The inviation and all day of items were engraved in three colors on our stunning metallic gold stock.

In related news, we weren’t the only ones raising our eyebrows at the details of this sophisticated evening. You can find the wedding (along with lots of photos of our work) in the Summer 2008 issue of Inside Weddings. This magazine is well known for documenting unique and beautiful weddings for all different tastes. Pick up a copy while it’s still on the stands!

Inside Weddings Summer 2008

Inside Weddings Summer 2008

Inside Weddings Summer 2008 Hearn Story

Inside Weddings Summer 2008 Hearn Story

Perfectly Minted.

August 18, 2008

If you are a lover of fine papers and custom invitations like us (and you don’t live under a rock), you have most likely been hearing a lot of buzz about Minted recently. We are thrilled and honored that Louella Press is one of the brands being offered by Minted, among such great company as Egg Press, Mr. Boddington’s Studio, and Wiley Valentine, to name a few. Ordering your dream invitations online has never been so easy!

Minted is still growing and getting set up with all of the amazing invitation suites available from its brands, but until then you can call 888.828.MINT to order any Louella invitation your heart desires, including our newest engraved design, Modern Meadow, which is available exclusively through Minted.

The right place at the right time.

August 13, 2008

I am not going to lie: working for Two Paperdolls and Louella Press certainly has its perks when it comes to planning a wedding! I was very fortunate to begin working here almost a year ago while beginning to get into all the nitty gritty details of my September 2008 wedding, and in preparing for our big day I have been able to make use of some of the amazing resources just oozing out of this place. The prime example: our beautiful engraved wedding invitations.

I posted about these on my blog over at Weddingbee, and of course I have to share my masterpiece with those of you strolling through Louella Court as well! Without further ado, our wedding invitation suite that finally came about after months of obsessing, nitpicking, kerning and perfecting:

Close-up of the envelope liner and the invitation. The top teal layer of the invitation is die-cut with the scroll shape, and layered on top of the white layer with our actual wedding info.

The top left corner of the invitation with our wedding date engraved

Engraving is a really amazing printing method. Never seen it? Allow me to tell you more…

Basically, engraving is the only process that allows the ink to sit on top of the paper, creating both crisp ink definition and a raised texture. The back side of the paper is “bruised” from the pressure of the engraving process, giving it a delectable hand-touched feeling (which is illustrated in a photo further down in this post). Thermography is also raised printing, but it creates a shiny effect (which, personally, I am not a fan of), and does not create bruising. The raised effect of thermography is a result of a resin powder that is applied to an offset printed piece, rather than the pressure of the engraving process.

Some people mistake engraving for letterpress, simply because they haven’t seen it before and they are only familiar with the texture that results from letterpress. The main difference here is that with letterpress, the ink is actually pressed into the paper, creating a relief texture. This results in a beautiful piece, but does limit your ability to use dark or colored papers. With the aforementioned pressure used in the engraving process, the ink sits on top of the paper, allowing for some amazing and crisp contrast. The green and white ink on the teal paper would not be so crisp and bold if I had used letterpress. (And don’t get me wrong — I love me some letterpress, but this particular design would not have worked with letterpress.)

I have to thank fellow doll and Louella Court contributor, Maggie, for taking pity on my poor, pathetic camera and letting me borrow her fabulous camera to capture these detailed photos for you (thanks, Maggie!). Below is a bit more invitation eye-candy that resulted from my little glamour shoot and hopefully these photos will help you see what engraving allows you to do.

I used Albemarle Swash for our names; the rest of the type is ITC Souvenir

I love how the envelope liner ties it all together! The vector art pattern was purchased on istockphoto.com and I modified the colors and tiled the seamless pattern in Adobe Illustrator. The envelope liner was flat printed (also referred to as “offset”), because engraving would have been a little ridiculous and the amount of coverage would have made it extremely difficult for our engraver.

I am in love with our reception card

My absolute favorite detail…. I put an asterisk after “dancing” and added this line at the bottom. I think it’s charming, if I do say so myself!

This close-up really illustrates the texture of engraving. See how there is actually some dimension to the word “celebrate” sitting on top of the paper?

And here is what the back of the reception card looks like. I had it duplexed with teal stock to add a little surprise element of color to the back of the card, but what I really want to show you is the bruising that occurred from the engraving process. You can see the indentation of the scroll shape as well as where all of the type is. Isn’t that fabulous?

Our reply set

I couldn’t bear the thought of mismatched stamps after all of the work I put into the invites, so I bit the bullet and ordered custom stamps from Zazzle. I requested expedited service since I had put off getting my stamps — I ordered them at 10 a.m. on a Wednesday morning and received them at 10 a.m. the following day, from California! Not bad for $18.99 extra, and totally worth it to get these in the mail a little quicker.

A detailed look at the response envelope

I flat-printed our directions and accommodations insert. I made it a tri-fold to include every ounce of information our guests could possibly need!

If you ever doubted how committed I am to details, I’m sure there’s no denying it now!

The beautiful calligraphy

The back of our outer envelope, complete with our wedding date

Engraved thank you notes to correspond with our invitations

And matching envelopes, to boot

So, there you have it! I fully realize how completely fortunate I am to work in this place with all of these spectacular resources, and I probably would have had a much more difficult time trying to coordinate all of the engraving details on my own without the help of some generous colleagues. All of the hard work paid off as the invites have been getting rave reviews from our friends and family. And, hopefully this invitation suite will open the doors for some other new and innovative designs here at TPD and LP, as we’re always looking for a challenge!

Cool black and white wedding

August 8, 2008

It’s been rather hot around here, and so we’ve found ourselves wistfully looking at photos of cooler weather. Among them, these detail shots of area photographer Laura Novak’s chic winter wedding this past February. It’s always exciting to do an invitation for a vendor we work with, and I know Vanessa was thrilled to create Laura’s unique stationery suite. Her invites were letterpressed on thick cotton stock, before being duplexed to the offset pattern pictured below. Because the crisp white invite begged for the contrast of a dark envelope, Laura choose jet black lined with pink for both her outer and response envelopes. Both were engraved with her hot pink motif, and hand caligraphied by Betsy Dunlap in white.

And as you may have noticed, we can’t get enough of our black, white and punchy pink motif, and couldn’t resist one more post on the subject!

If you’d like too see more fun photos of this wedding and the day of items we designed for Laura, check out these posts on the Bride’s Cafe: pt. 1, pt. 2, pt. 3.

Clark’s glamour shot

August 1, 2008

All we need is a red wool scarf and we’ve got the cover for the new J.Crew catalog … Here is Clark looking regal for the camera during his first official photo shoot. You can really see his eyes in this one- one brown and one clear blue. This little genetic gift is the very reason the puppy is with us instead of becoming a show dog. In the world of “Best in Show,” this sort of trait is considered a bad thing, when we feel like it only makes him cuter!

At 12 weeks Clark weighs in at a full 14 pounds heavier than when we met him. He is certainly hard at work putting on those LBs and teething… And he doesn’t appear to be stopping any time soon!

Real Spring Chic Wedding

August 1, 2008

We’re thrilled to end the week with a few photos from another real wedding. This special day was a refined affair at the Ritz-Carlton Philadelphia, and I love how the bride chose light spring colors to create a fresh feel in the ballroom. Photos are compliments of our talented friend and area photographer, Laura Novak. Take a look at how our bride, Olivia, chose to incorporate the pattern we used for her invitation on several of her day of details. The result is a very chic “put together” look.

As always, feel free to click on the image for a closer look. Have a fabulous weekend all, and we’ll look forward to seeing you back here next week!